Canadianizing an International Power Brand
HANSTONE QUARTZ
Canadianizing an International Power Brand
Our challenge was to create a uniquely Canadian identity for HanStone Quartz – a Korean quartz manufacturer with locations internationally and a new manufacturing plant in Canada.
HanStone is the only quartz manufacturer in Ontario – a fact that differentiates it from the competition and gives them a unique edge. Our research determined that Canadian quartz slab buyers are highly motivated to buy a made-in-Canada product over an imported one.
ROLE
Branding
Strategy
Print Design
Outdoor Design
Customer Experience
Art Direction